Hershey Builds Out New Flagship

New retail location is slated to open in Times Square in late 2017.

The Hershey Company has announced plans to grow its flagship Hershey’s Chocolate World store in New York City.

The new retail footprint, to be located at 20 Times Square, will replace the existing Hershey’s Chocolate World store, which is currently located at Broadway and West 48th Street in New York City. The new flagship location will be three times larger and feature a digital billboard.

Construction for the new flagship will begin in early 2017, with the location opening later that year. The current location will remain open during construction.

“We are thrilled to expand our Hershey’s Chocolate World presence in New York with a new, larger flagship store in the heart of Times Square, which is truly the crossroads of the world,” says Suzanne Jones, vice president, The Hershey Experience. “Our vision is to create a destination where people of all ages can interact with our iconic brands and immerse themselves in all things chocolate.”

The New York flagship is one of eight Hershey’s Chocolate World retail locations. Other stores can be found in Hershey, Pa.; Chicago; Las Vegas, Nev.; Niagara Falls; Dubai; Singapore; and Shanghai.